How Fixing Broken Windows Can Decrease Click Fraud
There is a theory in law enforcement that goes something like this: If someone breaks a window in a building, and it isn’t fixed quickly, others will soon be broken. As the evidence of neglect builds, vandals will be more emboldened to break into the building and commit more vandalism and eventually destroy it completely. If, on the other hand, that window is promptly fixed, it discourages further crime because it is clear that someone is watching the store. Further, if instead of just fixing the window, you find the vandal and hold them accountable for it, a message goes out loud and clear: we’re watching and you will get caught. The problem with the broken windows theory is that it requires more than police action to put into practice. If the community isn’t involved in the cleanup effort, the initiative fails. When the community is drawn in to help police the problems, to report them and to ‘mind the store’, so to speak, crime rates drop. This theory can be extended to police nearly any venue where there is unacceptable behavior - including the problem of click fraud in the venue of PPC advertising. At the moment, the PPC industry is like a vacant building with nobody watching the store. It’s easy to enter fraudulent clicks. It’s even easier to get away with it. At the moment, a large percentage of advertisers leave the detection of fraudulent clicks up to the PPC provider - and the policy of most PPC providers is that they will provide refunds for proven click fraud upon request from the advertiser. What happens when: - The PPC provider’s software detection methods don’t catch the click fraud? - The advertiser doesn’t use fraud detection software? - The advertiser can’t back up the claim of click fraud? - The major players in the industry refer to the problem as ‘negligible’? Simply put - the click fraudster gets away with it. The rewards are enormous - estimates put the amount of money lost to click fraud in the range of billions of dollars annually. But the loss to any individual advertiser is usually negligible, and even Google sees refunding money to advertisers as no more than the cost of doing business. If we’re ever going to put a dent in click fraud, three things have to happen. 1. Advertisers have to take responsibility for monitoring their own campaigns. If you don’t know it’s happening, you can’t take steps to stop it. 2. Advertisers need to use the information they generate through their analytics to demand refunds from the PPC companies on a consistent basis. As long as the losses are minor compared to the profits for the PPC companies, their incentive for responding is limited. 3. Click fraud perpetrators have to be identified, actively pursued and penalized. Currently, modern techniques that use proxies and ‘zombie networks’ can make it almost impossible to identify and punish offenders. Those are the three elements of the Broken Window theory that make it work - community action, official backing and action and penalizing perpetrators. The first element in combating click fraud as a community is in getting click fraud prevention and tracking software into the hands of all advertisers. The difficulty of sifting through hundreds of pages of data to make comparisons and weed out patterns that signal click fraud is a daunting one for most companies. Click fraud detection software makes it almost painless - but can be expensive. Other parts of the internet market have benefited from open sourcing of software to manage content, manipulate graphics, and create communities and process payments. An open offering of free click fraud prevention software will encourage advertisers to start monitoring their own logs and records and identify potential fraudulent clicks. In addition, an open offering encourages others to modify and extend the software and make those extensions available to the community at large. With those monitors in place, the second part of the equation becomes more possible. When it’s easy for advertisers to identify and document fraudulent clicks on their campaigns, it becomes that much easier for them to demand refunds for those clicks. The third part is an outgrowth of creating a community that actively works to eliminate click fraud. For the time being, click fraudsters are loose in a neighborhood of broken windows. With the right tools, we can begin to repair the windows and create a community that makes it nearly impossible to get away with their tactics. Jay Stockwell has been fighting click fraud since 1999. In 2004 he developed the first version of Click Sentinel which was released 6 months later to critical acclaim. His release of <a href="http://www.clicksentinel.com">Click Sentinel</a> (Version 2) redefines how click fraud should be addressed.
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How to Fix a Slow Computer
Computers are great when they are running fast you can do all sorts with them, from playing games to watching movies and doing work However, when they start running slow, they end up becoming annoying and frustrating It’s a big problem, with millions of slow running computers throughout the world but luckily, there’s an easy solution that even a beginner can do . .To fix a slow PC, you need to hit the problem at the root cause And the root cause for almost all computers is a part of your system called the ‘registry’ This is the central database for your system, and is where everything from your latest emails to your desktop wallpaper are stored Essentially, if your computer needs to ‘remember’ anything, it does it thanks to the registry This makes it an incredibly important part of Windows, but also one that is vulnerable to problems . .You see, since the registry is so important, Windows *needs* to continually access the files inside it Every time you use your PC, Windows is actually reading and editing 100’s of registry files Unfortunately, this means that your computer accidentally makes many of these crucial files corrupt or damaged, which makes your computer take longer to read them, which slows your PC down And with a typical Pc harboring 1,000’s of these corrupt files, it can actually make your computer run very slow over time . .So to fix this problem, and to make your computer run faster, you just need to be able to fix all the bad files in the registry However, because the database is home to 100,000’s of files, this is a very tough task for anyone to do manually, so we need to rely on tools called registry cleaners to do it for us These tools have been specifically designed to clean out all the bad files from your computer, to speed it up And by using one on your own PC, you can actually make your computer a lot faster .
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FTP Servers and Security - Three methods that Secure FTP Servers use
FTP (File Transfer Protocol) has been the basis for file transfer since the dawn of the internet. The truly remarkable feature about FTP was that it was operating system independent. Files could be smoothly transferred between Unix, Windows and any other operating system. The other cool feature about FTP was that a simple validation mechanism consisting of a username and a password could be used to limit access to files. However, the actual data itself was transferred unencrypted and it was easy to intercept and listen in on an FTP connection. The internet itself had very minimal security built into it. Consisting of many smaller independent networks that stretched across the globe, the path that a data packet took to get from point A to point B was unpredictable. With the popularity of the internet, it became essential to be able to transmit many types of critical data with some amount of security. Netscape Communications solved the security problem on the internet by developing the Secure Sockets Layer Protocol (SSL) which used public key cryptography to encrypt data transmitted over the internet. This is still the widely accepted security mechanism and is implemented by all web browsers. FTPS Secure File Transfer Modifications to the FTP protocol were proposed to incorporate the use of SSL for encrypting file transfers over the internet. The modified mechanism is referred to as FTPS. In order to maintain backwards compatibility with the original file transfer protocol, an FTPS connection could either be explicit, where the connection between the client connection and the server starts out as regular FTP and then negotiates a secure connection, or implicit where the connection starts out being encrypted. HTTPS Secure File Transfer Since a web browser is already capable of public key cryptography, simple downloads and uploads can be performed directly through a web browser using the HTTPS protocol. This means that special FTP Client software is not required. SFTP Secure File Transfer The Secure Shell protocol also known as SSH was developed by Tatu Ylonen to enable secure access to remote shells using public key cryptography and replace Telnet and other non secure shells. This protocol has since evolved to also support a file transfer mechanism known as SFTP. The main advantage of this mechanism is that it did not require the opening of an additional data channel connection for transferring files. All of these three methods of secure file transfer are based on public key cryptography and all of them are equally capable of securing the transfer of critical files across the internet. The only drawback of these methods is that there is a data overhead associated with encrypting files. There is also a performance overhead associated with encrypting the files at the source and decrypting them at the destination. Because of this, system administrators sometimes use regular FTP for file transfers within a secured internal network. However, for transferring files over the internet, this is a small price to pay in exchange for the guarantee that sensitive files reach their destination without being intercepted or tampered with.Okay, you now know about the three types of secure ftp servers. If you are looking for a secure FTP server to run on your windows system that can support all three secure file transfer mechanisms, be sure to visit <a href ="http://www.sysax.com/">http://www.sysax.com/</a> and download <a href ="http://www.sysax.com/download.htm?c=48#sysaxserv">Sysax FTP Server</a>
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